Abandoned cart email: a simple automated strategy that has brought me $50K

Kristina A. Sparks

Hey my friend 👋

In this edition, you’ll learn:

The strategy has brought me over $50K in the past 2 years without any additional effort (and It’s sooo easy)

Type: ✅ How-to guides

You’re running an online course or program.

You are pouring your heart into creating valuable content to attract people to the sales page.

They love your offer, go to the checkout and start filling in info… and then get distracted and leave without finishing the purchase.

They:

😭 Didn’t get a valuable resource that would help them solve the pain they have.

You:

😭 Lost revenue.

Nobody wins in this scenario.

But what if you could make just one tweak to help them finish the checkout?

And the tweak I’m talking about is 🥁🥁🥁

An abandoned cart email

(I bet you already guessed it, my smart friend)

Good news:

Instead of losing a sale, you can remind your potential client to come back and finish the checkout.
Even better news:

It’s all automated for you.

(So you don’t actually need to jump on a call or write a personal email.)

Here’s what you’ll need to set up an abandoned cart email

➔ A checkout that saves clients’ email addresses (I use ThriveCart)

➔ A email platform that has automations (I use Kit)

➔ Abandoned cart emails

(The links above are affiliate, I’ve been using these tool for years)

Abandoned cart flow

Here’s what the automated flow looks like:

Someone fills in their info at the checkout and leaves before finishing the purchase
ThriveCart sees the cart abandonment and passes the information to Kit

You can configure it in Automations (important: create the tag in Kit first):

The person gets a respective tag in Kit that triggers your abandoned cart email automation
After 30 minutes, it checks if the prospect converted
If he/she hasn’t, they’re sent an abandoned cart email sequence
Once they’re converted, they’re removed from the automation

That’s what it looks like visually:

abandoned-cart-email-kit-convertkit-automation

Abandoned cart email sequence

Your abandoned cart email sequence doesn’t need to be too long; 2-3 emails are enough.

Email 1 will be a soft reminder about the person’s intention to join your course.

It will also appeal to the Commitment & Consistency sales psychology principle.

Email 2 will need to address top objections.

You can acknowledge that the person might be having second thoughts about joining your course. That’s totally normal.

And then address universal objections (like time and money constraints) and your specific ones (e.g., length of access, pre-recorded vs live, your credibility, etc.)

Email 3 will add social proof.

That’s where you highlight reviews from your past students and the results they achieved thanks to your program.

Spread the emails 1 day apart.

This is such an easy thing that you set up just once and then enjoy additional sales 🤑

Today’s lesson:

Use an abandoned cart email automation to turn potential customers into real customers.

Abandoned cart email: a simple automated strategy that has brought me $50K

In this edition, you’ll learn:

Here’s what you’ll need to set up an abandoned cart email

Abandoned cart flow

Abandoned cart email sequence

Today’s lesson:

Sign up for weekly emails that will help you turn your expertise in income👇🏻

Check out past editions:

Abandoned cart email: a simple automated strategy that has brought me $50K

In this edition, you’ll learn:

Here’s what you’ll need to set up an abandoned cart email

​ Abandoned cart flow

Abandoned cart email sequence

Today’s lesson:

Sign up for weekly emails that will help you turn your expertise in income👇🏻

Check out past editions:

Abandoned cart flow