Your course content doesn’t matter (shocking, I know, but hear me out)

Hey my friend 👋

Type: 💡 Messaging & Positioning

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When I talk to experts who want to launch their courses or cohort-based programs (especially for the first time), I hear them stressing out about the same things over and over again:

🤯 How to organize the curriculum?
🤯 How many lessons to include?
🤯 Where to host the course?

It’s like starting to build a house from choosing a couch for the living room 😅.

As a result, they spend 90% of their time obsessing over the course content without realizing that only buyers will see that content.

Which means they need buyers.

And buyers only come when you nail your course marketing.

Here’s the thing:

When you stress out about your course content, you forget about marketing.

And that really sucks.

Because 👇🏻

Now, before you rush to throw rocks at me, assuming I don’t care about the course content being valuable.

I do.

I truly believe that if you create a product under your name, this product must be insanely valuable.

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But I also understand that:

Your course content is just part of the whole picture.

(A small part, if I’m being honest).

And the sooner you accept it, the faster you’ll see sales notifications and money in your bank account.

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So what does marketing of a course include

Marketing a course (or any digital product) starts with the pain you’re looking to solve for your ideal customer.

In other words, who is that ONE person you deeply care about and feel connected to because you’ve been in their shoes and then found a way out?

The way out is the transformation you’ll be selling.

All this translates into:

💡Your course/program messaging

💡Positioning

💡Branding

Figuring these things out at the beginning will save you a lot of time and effort in the future, plus it will help you attract buyers and get paid for your expertise.

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